BMW Group “The Next 100 Years”

About the project

I was commissioned by Circ Agency (Germany) to develop an illustration for BMW Group (BMW, Mini & Rolls Royce).

The work was a live performance as a part of an automotive event in London about the future of mobility to celebrate its centenary. There, the exclusive guests were divided in small groups to work on ideas about different topics. They were expected to develop an imaginary scenario of how the future (in about two decades from now on) could look like.

The topic of my group was:

NEW CONSUMPTION "Collaborative Consumption"

Imagine, in the middle of an explosion of ideas, I was there, illustrating in the background of an eight people's brainstorming, working as fast as I could, reinterpreting what the participants of my group were exposing during 90 min, only 90 min!

Working with such a pressure was a challenge. And finally, that was the best part, the great experience to meet interesting new people and to discover yourself making something that a year ago I would never have imagined.

It was an amazing time! And an honor to work for this prestigious company.

  • Client:BMW Group
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