Sysmex Europe

About the project

I was commissioned by Sysmex Europe to develop a poster to be included in a shipment for marketing purposes in Europe. Sysmex is a global leader in haematology but active also in the field of other in-vitro-diagnostics.

The challenge was depicting in a pattern common situations in pathological departments nowadays when everything is about improving efficiency, nurtured by time pressure, lack of specialists, overburdening data, uneasy workflows, more complex diagnoses, etc.