Wanglaoji Black Herbal Tea

About the project

WANGLAOJI’s new product Black Herbal Tea, with intensive taste, is decorated especially to cater to young people. The graphic design is no longer old-fashioned or dull in a traditional way. On the contrary, it illustrates the networked lifestyle of most young people in a so-called ACGN world(ANIMATION, COMIC, GAME AND NOVEL), presenting interesting scenes and playthings from their daily life. The packing box is designed into a hexagonal prism with a storage of 12 bottles. The special model will distribute the carrying weight by the handle of thick and wide paper, which will stimulate people to consume and share the product.

CLIENT: Wanglaoji
PACKAGING DESIGNER & COPYRIGHT OWNER: Tigerpan
ILLUSTRATOR: Enisaurus
AWARDS: 2017 Reddot Award Winner 2017